Press Releases

Date of Release: 
Tuesday, April 3, 2018
Contact Info: 

Erika Monroe-Kane, Director of Communications
608.257.0158 x 237 or erika@mmoca.org

CHROMA, AN IMMERSIVE COLOR EXPERIENCE

MMoCA UNVEILS DETAILS FOR A NEW EVENT

April 27 • 8 pm–midnight

MADISON, WI­-The Madison Museum of Contemporary Art releases details for a new event, Chroma. This immersive color experience will be vivid with color, and surprisingly interactive. Chroma will take place after hours at the museum (227 State Street) on Friday, April 27, 2018, from 8 pm to 12 midnight.

During the event, guests will enter artist- and designer-created color-rich environments, enjoy artist-led experiences, and will be able to jump into group art projects on each level of the museum. Chroma will celebrate color: how it feels, its intensity and beauty, how it impacts the senses, and the way we use it to express ourselves. This vibrant event will be unlike any other.

Chroma admission will include a spectrum of sweets and savories from Fresco restaurant, music and dancing in different museum spaces, and a myriad of performances and art activities. Guests are encouraged to arrive in statement attire: pops of color, intense hues, or monochromatic ensembles. MMoCA will award special Chroma Style prizes to guests wearing the best outfit for each spectral color (red, orange, yellow, green, blue, indigo, or violet).

Chromatic environments, created by 12 participating artists, designers, and design firms, will be showcased in the museum’s lobby and galleries at Chroma. Projects will include architectural structures, neon and light installations, color-filled games, and interactive experiences. Chroma showcases the talents of regional artists and designers. Each design team will offer guests a unique space or experience inspired by a spectral color.

The evening will also feature three dance spaces with DJ mixes from DJay Mando (top 40, electronic, hip-hop, trap); Queer Pressure Collective (80s, 90s, international); and Glynis (down tempo, disco, house). Each DJ will create a distinct style and vibe.

 

TICKETS

General admission to Chroma is $15. Chroma VIP Insider tickets are $50 and include special insider alerts, a chance at colorful prizes, a Tattersall Distilling cocktail, photo opportunities, and more. 

Tickets may be purchased in advance at mmoca.org/chroma, by visiting the MMoCA Lobby at 227 State Street during regular museum hours, or at the door the night of the event. Those interested in Chroma ‘Insider’ tickets are encouraged to purchase these in advance, as they are expected to sellout.

 

PARTICIPATING ARTISTS, DESIGNERS AND FIRMS

Art & Sons

Ben Orozco

Christopher Holland

Courtney Henson Brienen

Design Concepts, Inc.

Eppstein Uhen Architects

Jan Brugger

Jennifer Bastian

Kramo + Mark S. C. Nelson

OPN Architects

Ray Easley

The Century House

 

SPONSORS

Chroma is made possible through the generous support of the following sponsors: The Century House, Chance Productions, Art & Sons, Artist & Craftsman Supply, Tattersall Distilling, and Isthmus.

Chroma is organized by the staff of the Madison Museum of Contemporary Art along with a committee of dedicated MMoCA Volunteers. The event is a fundraiser for the museum. Funds raised will support free museum admission, allowing access to world-class exhibitions, as well as lectures and gallery talks, films, tours, and extensive programming for children across Dane County.

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Housed in a soaring, Cesar Pelli-designed building, the Madison Museum of Contemporary Art provides free exhibitions and education programs that engage people in modern and contemporary art. The museum’s four galleries offer changing exhibitions that feature established and emerging artists. The Rooftop Sculpture Garden provides an urban oasis with an incredible view. The museum is open: Tuesday through Thursday, noon–5 pm; Friday, noon–8 pm; Saturday, 10 am–8 pm; Sunday, noon–5 pm; and is closed on Mondays.

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