
Rooftop Cinema: I-BE AREA
August 14, 2025
8:30 pm
Madison Museum of Contemporary Art
227 State Street
Madison, WI, 53703
Overview
Rooftop Cinema: I-BE AREA
Thursday, August 14 • 8:30 PM • Rooftop Sculpture Garden • Free Admission
I-BE AREA | Ryan Trecartin | USA | 2007 | 108 minutes
I-BE AREA is a fast-paced, surreal film that follows a vibrant cast of characters as they explore themes like cloning, identity, adoption, and internet culture. Blending elements of reality TV, online humor, and DIY theater, the film creates a chaotic, colorful world where characters rapidly shift roles and personas, reflecting the fluid nature of self in the digital age.
James Kreul, Curator’s Note
The tableau photographs by Lois Bielefeld, featured in the current Wisconsin Triennial, offer interesting parallels and contrasts to Ryan Trecartin’s work. In Bielefeld’s tableaux, we see a similar mixture of haphazard props and deliberate iconography. For both artists, roles and identities can be a matter of choice rather than a consequence of the dominant culture. As Bielefeld states, “Individuals can create their own roles and responsibilities rather than relying on hetero-gendered norms.”
About Rooftop Cinema
Bring a friend, bring a blanket or camp chairs, and prepare yourself for an evening of independent films and videos under the stars. Rooftop Cinema returns to the museum’s rooftop sculpture garden each Friday this August for its eighteenth season. Films begin at sundown, approximately 20 minutes after sunset.
Rooftop Cinema is a program of MMoCA’s education department and is curated by James Kreul. MMoCA’s film programming is generously funded by maiahaus, Venture Investors, LLC and a gift from an anonymous donor.
Learn more about Rooftop Cinema and frequently asked questions.