Artist Information

Art Fair on the Square: July 14-15, 2018

Photo © 2013 Tom Klingele. Art Fair on the Square set up.


Unfortunately, as most of you know, a thunderstorm hit and washed away all of our booth markings for the Art Fair on the Square. As rain is continuing, the MMoCA staff are going to resume the set up process at 5:30am on Saturday for any artists that were not able to check in while staff was still present. Please note that some booths may need to be relocated in order to keep the set up process moving efficiently in the morning. Please be sure to start your set up no later than 7am (with at least some materials present) so that we know you are still participating.

Thank you for your patience and understanding.



2018 Art Fair on the Square: Information for Exhibiting Artists

For those artists who were recently invited to exhibit, congratulations! We look forward to welcoming you to Madison’s most beloved summertime event this July. Prepare for a warm weekend filled with some 200,000 art enthusiasts; talented fellow artists; entertainment acts on three stages; and a delicious array of foods at dozens of convenient stands. Thank you for participating, we wish you every success.

Note: MMoCA is no longer accepting applications for the 2018 Art Fair on the Square. Artists are able to apply online, at, November through March 1 each year.

All 2018 invited artists have three required steps to complete:
1. Submit the registration form
2. Pay for a booth space on Zapp or by check
3. Submit the tax information form

Last Year's Event Map for Reference - click here 


Exhibiting artists will be be sent a pre-fair packet of information along with a booth assignment in mid-June. If you are travelling and need to download a "generic sample packet" click here: packet.


Please download and read the updated FAQ for artists  now, you'll thank us later!


Invited artists who want to use a credit card to pay their booth fees: those payments will be made on (A 10x10¹ will be $545 total, and 10x20¹ will be $1,095 total). If doubles are sold out on Zapp DO NOT purchase two single booths, this creates very complicated back-end issues.

Call (608) 257-0158 x 229 for questions about payment after March 28.

  • Emerging artists must pay by check or by phone using this Emerging Artist form. Emerging artists may not pay on Zapplication. For questions about payment call (608) 257-0158 x 229 after March 31.


Set up hours: 
Artists will be let onto the square from assigned entry streets beginning around 5:30-6:00pm on Friday, July 13. Set up continues throughout the night until 8:00am on Saturday, July 14.

Artists may restock with a vehicle starting at 6:45pm (or when foot traffic clears) on Saturday, July 14 throughout the night until 9:00 am on Sunday, July 15.

Fair hours: 
Saturday, July 14, 2018 (9:00am – 6:00pm)
Sunday, July 15, 2018 (10:00am-5:00pm)

Tear down: 
Artists may begin tear down at 5:00 pm on Sunday, July 15. All artists, artwork, booths and related materials must be off of the square by 9:30 pm.


Interested in having additional exposure in the official Art Fair program? Contact our media sponsor, Madison Magazine at (608) 270-3600. Did you know that the Art Fair program gets inserted in every copy of Madison Magazine’s July issue? Madison Magazine is a monthly lifestyle and business publication reaching over 100,000 readers each month. 


MMoCA welcomes DoubleTree by Hilton Madison as the official hotel sponsor of the 2018 Art Fair on the Square. Enjoy free parking and shuttle service at this newly renovated downtown Madison, WI hotel. Ideally located in the heart of Madison, guests can walk to the University of Wisconsin-Madison campus, the Kohl Center, the State Capitol square, MMoCA, Overture Center for the Arts, and the vibrant State Street shopping and entertainment district.

DoubleTree by Hilton Hotel Madison
525 West Johnson Street
Madison, Wisconsin, 53703, USA
Discounted Rate: from $169/ night
Booking Link for Discounted Rate:

Distance to the square 0.8 Miles / 3 minutes
Group block name: Art Fair Artists and Vendors
Questions? You can call the hotel directly at 608-251-5511 and reference code ART.

Other Hotels in downtown Madison:


Every artist that will have a booth at the fair needs to submit Wisconsin Temporary Event Operator/Seller information to MMoCA each year. 

  • If already have a Wisconsin Tax Account Number (15-digits long and begins with “456”), you can simply fill out the online version of this form now at
  • If you don’t have a Wisconsin Tax Account Number, visit or call the Wisconsin Department of Revenue at (608) 266-2776 to get one, so that you can fill out the online form for MMoCA later at


There are a variety of parking options located in the downtown area, see: City-operated parking map. The best option for artists—especially those travelling with large vehicles & RVs—would be the “Permitted Section” or ungated portion of the Brayton Lot, which is available via permit  (A special weekend rate of $40.00 per space from Friday evening starting at 5:30 pm - Sunday evening ending at 8:30 pm).


Need to rent a tent and/or table? Contact Bucky's Rentals at (608) 291-2500 or visit for information. 

Questions not answered above? Please contact: 

Annik Dupaty,
Director of Events & Volunteers
608-257-0158, ext 229

Note: Due to the high volume of emails and calls that Annik receives she may not be able to respond to your messages quickly.