Museum Store Wins Top Honor in National Competition
Museum Store of the Madison Museum of Contemporary Art
Wins Top Honor in National Competition
Photographs available upon request.
MADISON, WI--The Museum Store of the Madison Museum of Contemporary Art in Madison, Wisconsin, has won the 2011 “Best Museum Store” award in NICHE magazine’s Top Retailer competition. Winners were announced in a ceremony at the 2011 Buyers Market of American Craft on July 12, 2011, in Baltimore, Maryland.
NICHE’s annual Top Retailer Awards recognize fine craft galleries and other retailers, as well as advocates, museums and guilds in various categories. Nominations are made by professional fine craft artists, art enthusiasts and craft retailers throughout the U.S. and Canada, with winners selected for their contribution to growing and strengthening the North American craft community.
This is the second NICHE award for the Museum Store in recent years. In 2009, the store won in the Best Non-Profit Gallery category.
Fine American craft has been a focus of the Museum Store since it was established in the late 1960s. In 2006, it moved--along with the rest of the museum--into a new space designed by architect Cesar Pelli. Its location, adjacent to Overture Center for the Arts and just a block from the State Capitol along State Street, the city’s main pedestrian thoroughfare, is one of the most prominent in Madison. More than 100 feet of floor-to-ceiling windows enhance the store’s stunning visual impact from the street. Contemporary interior fixtures take advantage of the facility’s light and transparency to display objects made of glass, ceramics, wood, and metal, as well as artist-designed jewelry and accessories.
According to Museum Store director Leslie Genszler, the store’s focus mirrors that of the museum itself. “In its exhibitions, MMoCA features emerging artists, as well as artists who have moved into the mainstream of modern and contemporary art. As we select merchandise for the store, we look for a balance between new and established craft artists from across North America who create exciting works. With both our handmade items and our artist-designed kitchen and tabletop items, we champion fine craftsmanship and offer works that are an enduring pleasure for our shoppers.”
The Museum Store contributes to MMoCA’s budget and programming in important ways. Sales revenue supports the museum’s year-round free-admission policy, while museum members receive discounts of 10% to 20% at the store, depending on their membership level.
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