Information for Exhibiting Artists

2021 Art Fair on the Square

For those artists who were invited to exhibit in the 2022 Art Fair on the Square, congratulations once again! We look forward to welcoming you to Madison’s most beloved summertime event Friday, July 8, 2022  for load in and set up. Prepare for a weekend filled with thousands of art enthusiasts; talented fellow artists; live entertainment; and a delicious array of foods at dozens of convenient stands. Thank you for participating, we wish you every success.

In late June we will be mailing every artist (regular US mail) a pre-fair packet with a booth assignment, maps, and a VIB (Vehicle Identification badge).  If you are traveling and won’t be back home to pick up your mailing before the fair, download a non-personalized copy right here anytime after July 1, 2022. 

We are continuing to pay close attention to the the coronavirus. The health and well being of our community and artists around the country are of utmost importance to us. For now, we’re planning for the fair to move ahead as scheduled. Be sure to read all email from and ASAP. As of today, mask wearing is STRONGLY ENCOURAGED. It is possible that the Public Health order will change and they could be required. Be prepared-have masks with you, and read the complete Safe Exhibitors Guide!

All 2021 invited artists have three required steps to complete after applying on Zapplication:

  1. Submit the online Registration form using the link in your notification email (i.e.,
  2. Submit the tax information form at
  3. Pay your booth fee on Zaplication (due dates very)

Exhibiting artists will be sent a pre-fair packet of information along with a booth assignment in late August/early September. If you are travelling and need to download a “generic sample packet” check back here beginning September 13.

Please download and read the 2021 FAQ for artists now, you’ll thank us later!


Set up hours:
Artists will be let onto the square from assigned entry streets beginning around 5:30-6:00pm on Friday, September 24. Set up continues throughout the night until 8:00am on Saturday, September 25.

Artists may restock with a vehicle starting at 6:45pm (or when foot traffic clears) on Saturday, September 25 throughout the night until 9:00 am on Sunday, September 26, 2021.

Public Fair hours:
Saturday, September 25, 2021 (9:00am – 6:00pm)
Sunday, September 26, 2021 (10:00am-5:00pm)

Tear down:
Artists may begin tear down at 5:00 pm on Sunday, September 26, 2021.

Hotel room block cut off dates have passed, but you can find a list of hotels downtown by selecting “visit” from the top navigation on the web page (scroll down and check : Hotels & Accommodations on the left).

Every artist that will have a booth at the fair needs to submit Wisconsin Temporary Event Operator/Seller information to MMoCA each year at

There are a variety of parking options located in the downtown area, see: City-operated parking map. The best option for artists—especially those travelling with large vehicles & RVs—would be the “Permitted Section” or ungated portion of the Brayton Lot, which is available via permit (see details for parking here). MMoCA is unable to provide parking for all of the exhibiting artists.

Need to rent a tent and/or table? Contact Bucky’s Rentals at (608) 291-2500 or visit for information or Event Essentials at

Questions not answered above? Please contact:
Annik Dupaty,
Director of Events & Volunteers

Note: Due to the high volume of emails that Annik receives she may not be able to respond to your messages quickly. Your patience is appreciated.