Information for Exhibiting Artists

2020 Fair Cancelled

In light of the COVID-19 pandemic, MMoCA has made the decision to cancel the 2020 Art Fair on the Square. Please look for the May 8th email from for more information. Other Questions? Read our FAQ list.




For those artists who were recently invited to exhibit, congratulations! We look forward to welcoming you to Madison’s most beloved summertime event this July. Prepare for a warm weekend filled with some 200,000 art enthusiasts; talented fellow artists; live entertainment; and a delicious array of foods at dozens of convenient stands. Thank you for participating, we wish you every success.

Note: MMoCA is no longer accepting applications for the 2020 Art Fair on the Square. Artists are able to apply online, at, November through March 1 each year.

We are paying close attention to the situation with the coronavirus. The health and well being of our community and artists around the country are of utmost importance to us. For now, we’re planning for the fair to move ahead as scheduled with cautious optimism. We hope to know much more over the next few weeks. Please be sure to read all email from and ASAP.

Please also see the list of emergency resources/information that we are compiling for artists.

All 2020 invited artists have three required steps to complete:

  1. Submit the online Confirmation of Participation form using the link in your notification email (i.e.,; or for Emerging artists:
  2. Submit the tax information form at
  3. Watch for an email about paying your booth fee around May 22.

Exhibiting artists will be sent a pre-fair packet of information along with a booth assignment in mid-June. If you are travelling and need to download a “generic sample packet” check back here in late June.

Please download and read the 2020 FAQ for artists now, you’ll thank us later!

Information to come via email shortly after April 15.


Set up hours:
Artists will be let onto the square from assigned entry streets beginning around 5:30-6:00pm on Friday, July 10. Set up continues throughout the night until 8:00am on Saturday, July 11.

Artists may restock with a vehicle starting at 6:45pm (or when foot traffic clears) on Saturday, July 11 throughout the night until 9:00 am on Sunday, July 12.

Fair hours:
Saturday, July 11, 2020 (9:00am – 6:00pm)
Sunday, July 12, 2020 (10:00am-5:00pm)

Tear down:
Artists may begin tear down at 5:00 pm on Sunday, July 12, 2020.

Interested in having additional exposure in the official Art Fair program? Contact our media sponsor, Madison Magazine, at (608) 270-3600. Did you know that the Art Fair program gets inserted in every copy of Madison Magazine’s July issue? Madison Magazine is a monthly lifestyle and business publication reaching over 100,000 readers each month.

MMoCA welcomes DoubleTree by Hilton Madison as the official hotel sponsor of the 2020 Art Fair on the Square. Enjoy free parking and shuttle service at this newly renovated downtown Madison, WI hotel. Ideally located in the heart of Madison, guests can walk to the State Capitol square, the University of Wisconsin-Madison campus, the Kohl Center, MMoCA, Overture Center for the Arts, and the vibrant State Street shopping and entertainment district.

DoubleTree by Hilton Hotel Madison
525 West Johnson Street, Madison, Wisconsin, 53703, USA
Discounted Rate: from $179/night
Distance to the square 0.8 Miles / 3 minutes
Group block name:  Art Fair Vendors
Booking link:

Questions? You can call the hotel directly: (608) 251-5511

Additional blocks:

AC Hotel Madison Downtown
One North Webster Street, Madison, Wisconsin 53703
Discounted Rate: $169
Booking Link for Discounted Rate:
Distance to the square: 0.3 Miles / 2 minutes
Questions? You can call the hotel directly: (608) 286-1337

Hilton Madison Monona Terrace
9 East Wilson Street, Madison, Wisconsin, 53703, USA
Discounted Rate: $309
Booking Link for Discounted Rate:
Distance to the square: 0.3 Miles / 2 minutes
Group code: FAIR
Questions? You can call the hotel directly: (608) 260-2364

Other Hotels in downtown Madison can be found by selecting “visit” from the top navigation on the web page (scroll down and check : Hotels & Accommodations on the left).

Every artist that will have a booth at the fair needs to submit Wisconsin Temporary Event Operator/Seller information to MMoCA each year at

There are a variety of parking options located in the downtown area, see: City-operated parking map. The best option for artists—especially those travelling with large vehicles & RVs—would be the “Permitted Section” or ungated portion of the Brayton Lot, which is expected to be available via permit beginning in May.

Need to rent a tent and/or table? Contact Bucky’s Rentals at (608) 291-2500 or visit for information.

Questions not answered above? Please contact:
Annik Dupaty,
Director of Events & Volunteers

Note: Due to the high volume of emails that Annik receives she may not be able to respond to your messages quickly. Your patience is appreciated.