Emerging Artist Block

The Madison Museum of Contemporary Art wishes to support and encourage the next generation of art fair artists. Early career artists may apply to the 2020 Art Fair on the Square in the “Emerging Artist” category. This special category is intended for artists with little or no experience in exhibiting and selling their work at an art fair. MMoCA believes that selling artwork in this type of venue allows artists the trifold benefit of exposure, sales, and the opportunity to gain experience speaking with potential patrons.

Approximately 12 Emerging Artists will be grouped together on the ‘Emerge Block’ at the top of State Street, a radiating block and major access point to the Capitol Square. This block is separated from the main artist display areas on the Capitol Square. Emerging Artists will pay a lower booth fee than artists who will be exhibiting on the square proper. A tent, table and chair rental package will be made available. Additionally, Emerging Artists will receive additional guidance before the event from museum staff, volunteers and past exhibiting artists.

An overview may be downloaded by clicking here.

Examples of Acceptable Booth Images.

Apply online at www.zapplication.org (the direct link is https://www.zapplication.org/event-info.php?ID=8001 or search for “Art Fair on the Square 2020 – Madison, WI, 62nd Annual“) through March 1, 2020. Use coupon code E2020artist at check out for $10 off the jury fee.

Please contact Annik Dupaty, Director of Events & Volunteers, at artfair@mmoca.org with questions.

 Photo: © Sarah Alt
Emerge Block Overview

An overview of rules, regulations, logistics, and fees may be downloaded here.

Download the Overview