Emerging Artist Block

The Madison Museum of Contemporary Art wishes to support and encourage the next generation of art fair artists. Beginning late November of 2021, early career artists may apply to the 2022 Art Fair on the Square in the “Emerging Artist” category. This special category is intended for artists with little or no experience in exhibiting and selling their work at an art fair. MMoCA believes that selling artwork in this type of venue allows artists the trifold benefit of exposure, sales, and the opportunity to gain experience speaking with potential patrons.

Approximately 12 Emerging Artists will be grouped together on the ‘Emerge Block’ at the top of State Street, a radiating block and major access point to the Capitol Square. This block is separated from the main artist display areas on the Capitol Square. Emerging Artists will pay a lower booth fee than artists who will be exhibiting on the square proper. A tent, table and chair rental package will be made available. Additionally, Emerging Artists will receive additional guidance before the event from museum staff, volunteers and past exhibiting artists.

An overview may be downloaded by clicking here.

Examples of Acceptable Booth Images.

Start by creating a free artist account/profile at www.zapplication.org . Next, after November 30th, search for “Art Fair on the Square – Madison, WI 64th Annual 2022 “). Apply before the March 1, 2022 deadline. Use coupon code E2022art at check out for $10 off the jury fee.

Please contact Annik Dupaty, Director of Events & Volunteers, at artfair@mmoca.org with questions.

 Photo: © Sarah Alt
Emerge Block Overview

An overview of rules, regulations, logistics, and fees for Emerging Artists may be downloaded here.

Download the Overview