Press Releases

Date of Release: 
Monday, October 26, 2015
Contact Info: 

Erika Monroe-Kane, Director of Communications
608.257.0158 x 237 or

MMoCA’s 45th Annual Holiday Art Fair

MMoCA’s 45th Annual Holiday Art Fair

Original Art and Fine Craft, Gourmet and Locavore Gifts, Entertainment, and Inspiration

November 20-22, 2015

MADISON, WI –The Madison Museum of Contemporary Art will celebrate forty-five years of the Holiday Art Fair, taking place November 20 to 22, 2015. Shoppers will be delighted by the new and returning artists, performers, makers of fine craft, and purveyors of epicurean delights. Modern, elegant clay vessels from Eshelman Pottery; freshly baked baklava from the Philoptochos Society; performances by the VSA Choir and Midwest Performing Arts; and fragrant, hand-tied wreathes from Fresh Evergreens are just a sampling of how the art fair helps to ring in the holiday season.  

Holiday Art Fair presents shoppers with a unique occasion to enjoy holiday shopping by purchasing beautiful gifts, indulging themselves, and contributing to a valued community arts organization. This event is a signature fundraiser for the Madison Museum of Contemporary Art, supporting the museum’s free exhibitions and education programs year-round. Holiday Art Fair is also a driver of the local economy, drawing people to downtown Madison for shopping and dining, while providing a marketplace for local artists.

Holiday Art Fair will again take place throughout the gorgeous spaces of the Madison Museum of Contemporary Art and Overture Center for the Arts. Favorite traditions return such as the Friday preview luncheon, Silent Auction, Gourmet Galleries, Rediscovered Treasures & Art Sale, and family crafting area.

Over 90 exhibitors will participate, including more than 75 artists travelling from across North America—34 of which are new to the fair—and a number of Wisconsin’s best gourmet food vendors.


Hours and Admission

Friday, November 20 ∙ 2:30–7 pm

Saturday, November 21 ∙ 10 am–5 pm

Sunday, November 22 ∙ 10 am–3 pm

Admission to the fair is $6; children under 12 are free.

Artists: the Heart of the Fair

To ensure a range of high quality art and craft, artists selected for the 2015 Holiday Art Fair were jury-chosen from nearly 200 applicants. Among the works available to shoppers are jewelry, clothing and accessories, sculpture, paintings, prints, photographs, and fine craft objects. Participating artists demonstrate sophisticated skill across a variety of media. 

  • Collaborators Sundie and Brad Ruppert create 2D works from reclaimed scraps of cowboy hat felt cut into 1,000s of pieces that are individually nailed to wood bases.
  • Ceramist Paul Eshelman’s vessels reflect a precise, orderly, geometric sensibility. In his work the materiality of clay and glaze are emphasized by the lack of applied surface decoration and ornamentation.
  • Radim Schreiber, a photographer native to the Czech Republic, has a focus on fireflies and uses only standard photography techniques to expertly capture their bioluminescent glow in low-light, natural environments.
  • Painter Charlotte Fung Miller studied formal Chinese calligraphy for nine years and Chinese brush painting for seven years under Master Lui-Sang Wong of San Francisco, and will present exquisite works on hand-made rice paper.
  • Fourteen jewelers, including Wisconsin-based artist Dagmara Costello, will offer a wide variety of handmade works comprised of such materials as silver, gold, rubber, glass, exotic woods, and more.

Art and craft lovers can also preview works by all of the participating artists and create their own must-have lists in advance of the fair at, under Holiday Art Fair. 

Gourmet Food Galleries

The 2015 Holiday Art Fair will offer Gourmet Galleries with a wide selection of delicacies from Wisconsin vendors, including maple syrup from B&E’s Trees; Cackle Bee’s homemade bath and beauty products; and treats from Maurie’s Fine Chocolates. This is a can’t-miss opportunity to sample and purchase gifts for all of the locavores and gourmands on your holiday list.

Silent Auction and Sale of Once-Loved Treasures

A visit to the silent auction is also a great way to preview works and determine a personal list of must-see booths at the fair, and auction revenue supports the museum’s free community programs. In the always popular Rediscovered Treasures & Art Sale, shoppers will find a treasure–trove of donated original art, jewelry, small antiques, decorative art, prized collectibles, books, and other “pre-loved” items.

Preview Luncheon and Accessories Fashion Show

A chic and stylish fashion show, presided over by special guest Kristin Erickson, founder of BRAVA Magazine, will dazzle guests at the Preview Luncheon. With a wine bar and welcome kicking off the event at noon on Friday, November 20, luncheon guests will enjoy delicious food and the lively runway show benefiting MMoCA. The show will feature new trends in artist-made jewelry, luxurious scarves, and other wearable art, all from the MMoCA Museum Store, followed by exclusive Holiday Art Fair preview shopping for luncheon guests only.

Tickets may be purchased by calling 257-0158 x230. Individual tickets are $50 and a table of 8 is $400. For additional information, visit Holiday Art Fair on 

Holiday Art Fair Entertainment

Shoppers will enjoy live entertainment from area arts organizations and musicians throughout MMoCA and Overture Center spaces. Dance performances will feature the Kehl School of Dance, Midwest Performing Arts, Madison Contemporary Vision Dance, Dance Wisconsin, and Kanopy Dance. Music lovers will enjoy singer-songwriters Greg Herriges and Scott Wilcox, and a special holiday performance by the VSA Wisconsin, Madison Choir on Saturday at noon.


To date, the 2015 Holiday Art Fair is generously sponsored by Summit Credit Union; Custer Financial Services; Cricket Design Works; and Think Ink & Design; with additional media support from Madison Magazine; Magic 98; and Wisconsin Public Radio.


Housed in a soaring, Cesar Pelli designed building, the Madison Museum of Contemporary Art provides free exhibitions and education programs that engage people in modern and contemporary art. The galleries offer changing exhibitions that feature established and emerging artists. The Rooftop Sculpture Garden provides an urban oasis with an incredible view. The museum is open: Tuesday–Thursday: noon – 5pm; Friday: noon – 8pm; Saturday: 10am – 8pm; Sunday: noon – 5pm; and is closed on Mondays. 


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