Press Releases

Date of Release: 
Thursday, March 20, 2014
Contact Info: 

Erika Monroe-Kane, Director of Communications
608.257.0158 x 237 or

Dream Up at Design MMoCA 2014

Dream Up at Design MMoCA 2014 

April 25-May 4, 2014 

Gala Preview: April 24, 2014 

MADISON, WI— This year, the Madison Museum of Contemporary Art (MMoCA) will present the unique art and design event, Design MMoCA. The fourth biennial Design MMoCA will be on view April 25 – May 4, 2014. This event showcases Madison’s talented local design community while celebrating the museum’s permanent collection. Designers from a variety of disciplines have been selected by a jury of design experts to participate in this creative and high-profile opportunity. Selected designers choose an artwork from MMoCA’s rich permanent collection to use as inspiration for an original project on view during this 10-day event. 

The projects created by Design MMoCA 2014 participants will include real and imagined product design, inspired interiors, inventive textile patterns, large-scale graphics, and interactive media installations. During the event, the museum will also host a variety of related activities, including a public meet-and-greet with the designers, gallery talks, and more. Design MMoCA 2014 will open with a Preview Gala, beginning at 6:00 pm on Thursday, April 24. The showcase will be open free to the public in the galleries and lobby of the museum during regular museum hours from Friday, April 25, through Sunday, May 4. 

The Design MMoCA Process 

Each participating designer begins by selecting a work of art from the museum’s permanent collection to use as inspiration for their design installation. The museum’s collection of 5,000 works includes paintings, prints, photographs, drawings, and three-dimensional works by nationally and internationally acclaimed artists. Among the pieces chosen by this year’s Design MMoCA participants are works by John Buck, Jim Dine, Ernest Tino Trova, and Claes T. Oldenburg, among others. 

Visitors to Design MMoCA will be able to view all of the chosen artworks, as well as the projects they have inspired. Installations will include rooms, interactive media displays, innovative product designs, and more. 

2014 Design MMoCA Participants and Projects 

A La Crate Vintage Rentals 

The Century House 

Chapa Design 

Cory Allen Linsmeyer 

The Creative Company 

Design Concepts 

The Egg Design Group 


Human | Crafted 


IQ Foundry LLC 

Karina Cutler-Lake/Land Office 

Kemper Smith 

Linville Architects 

Lou Land Design 

Madison College Interior Design Program Faculty 

SAA Design Group 

Initial project descriptions reflect a wide variety of concepts, scale, and interests: 

  • Emerging designer, Emily L.R. Adams, will use Christopher Brown’s Rain to inspire a wallpaper of collaged, figurative images. 
  • Sarah and Jeff Mullins, co-owners of A La Crate Vintage Rentals, conjure feelings of hope and potential with a familiar and benign sight – the “yard sale” sign. 
  • Chapa Design treats their inspiration artwork’s artist, Peter Saul, as an industrial design client by creating an imagined craft beer line modeled after the artist’s humorous and irreverent work. 
  • SAA Design Group’s evolving installation invites the viewer to become a participant in their project, titled Unplanted. Explore the struggle to inhabit and enjoy our planet’s finite environment during these times of unprecedented growth. 
  • InteriorLOGIC explores spatial juxtaposition and contrasting elements in a striking interior design project, based on Mary Heilmann’s piece 21st Century Fox. 

Gala Opening, Related Events and Activities 

Design MMoCA 2014 also features a robust event schedule, including: 

  • A gala preview from 6 to 9:30 pm on Thursday, April 24, will support the museum’s year-round free-admissions policy. In addition to previewing the exhibition, guests will have the opportunity to mingle with members of the design community and sample delectable hors d’oeuvres from Fresco, the museum’s rooftop restaurant. The cost to attend is $75 for museum members and $85 for non-members. Tickets may be purchased beginning in early March; contact the museum at 608.257.0158 for further information. 
  • For the first time, we will be honoring three of our participating designers with Designer to Designer Awards. Only professional designers and students of design can vote on the three awards, each recognizing and celebrating specific design qualities: 
    • Best Integration with MMoCA artwork 
    • Greatest Design Harmony 
    • Best Audience Experience 
  • Additional information about Design MMoCA 2014 is available at 


Schedule of Related Events 

Saturday, April 26, 11:00 am State Street Gallery 

Lighting as Art 

Lynn Tarrence, The Egg Design Group 

Without light what do we really have? The way light plays off surfaces and architectural details is magical. Yet, how you integrate a special light fixture into a space--the materiality, height, location, and level of illumination--transforms light from a source of power into a powerful focal point—a work of art. 

Saturday, April 26, 1:00 pm Tour will start in State Street Gallery 

Designers on their Design 

Madison College Interior Design Program Faculty; Sarah Mullins, A La Crate Vintage Rentals; Ed Linville, Linville Architects 

Focus on three of the Design MMoCA installations with their creators. The Madison College Interior Design Program Faculty, Sarah Mullins, and Ed Linville will reveal why they were drawn to their selected artwork and how the art inspired their Design MMoCA projects. 

Saturday, April 26, 2:00-5:00 pm Lobby 

Design Bomb 

Interior Designers from the WI Chapters of ASID and IIDA 

Speed Dating an Interior Designer - Do you have an Interior Design question for your residential or commercial project? This is your opportunity to ask the experts. Twenty minute private consultation available with an Interior Design professional customized to you! Only 24 time slots available. 

Learn more and sign up at: 

Sunday, April 27, 2:00-4:00 pm Lobby, State Street Gallery, Henry Street Gallery 

Designer Meet & Greet 

Don’t miss this opportunity to meet all the Design MMoCA participating designers and learn about their design processes and inspirations. 

Thursday, May 1, 12:30 pm Tour will start in the Lobby 

Gallery Talk: On the Art 

Richard H. Axsom, MMoCA Curator 

The Design MMoCA installations were inspired by unique works of art. But what inspired the artists? Join MMoCA Curator Richard Axsom to learn about the artists and artworks included in the show. 

Thursday, May 1, 5:30 pm Tour will start in the Lobby 

MVP Series Event - The Design Process 

Joy Dohr, Professor Emeritus, Interior Design UW Madison 

Explore several installations with local design expert, Joy Dohr. As a Design MMoCA 2014 Juror, Joy had the opporutnity to watch these designers submit applications, present design proposals, and unviel the finished projects. Learn how these designers’ ideas evolved over time and what non-designers can learn from the Design Process. 

Friday, May 2, 5:30 pm Henry Street Gallery 

Sustainable Design: Resources and Relationships 

Jeff Mullins, Co-owner of A La Crate Vintage Rentals 

After writing about and teaching university courses in sustainable design, speaker Jeff Mullins was able to put knowledge to practice through a new small business venture: A LA CRATE Vintage Rentals. And in practice, he found that sustainable design can be far simpler and more personal than his academic version presented. 

Friday, May 2, 6:30 pm State Street Gallery 

Elements of Design 

Bill Beaudreau, CRB Interiors, President of ASID-Wisconsin Chapter 

Bill Beaudreau, ASID will lead a guided tour of Design MMoCA, focusing on various elements and principles of design, such as shape, size, color, balance, contrast and harmony. Learn how designers use these components to create a cohesive look. 

Friday, May 2, 7:30 pm State Street Gallery 

Designers on their Design 

Emily L. R. Adams, Lou Land Design; Philip Stankard & John Alling, Human | Crafted; SAA Design Group 

Learn more about three Design MMoCA installations as their creators, Emily L. R. Adams, Human | Crafted, and the SAA Design Group, disclose what drew them to their selected artwork and describe their design process. 

Saturday, May 3, 11:00 am State Street Gallery 

Connecting Wearable Technology and the Maker Movement 

Chris Harris and Jarod Beukelman, Design Concepts 

The maker movement is a trend characterized by people employing do-it-yourself (DIY) and do-it-with-others (DIWO) methods to develop unique technology products. Forces such as open sourcing, decreased cost of electronic components and 3D printing have accelerated the trend. We will discuss how this movement and John Buck’s piece inspired us in regard to self-expression and mass production. 

Saturday, May 3, Noon Henry Street Gallery 

Head to Head 

Cory Allen Linsmeyer 

He Wore Blue Velvet is equal parts refusal and acceptance. The piece refuses gender normative stereotypes in its appropriation of both masculine and feminine. Join us as designer Cory Allen Linsmeyer guides us on a journey of self-reflection on identity and acceptance. 

Saturday, May 3, 1:00 pm MMoCA Classroom 

Creative Coding Workshop 

Kemper Smith 

Explore the creative side of computer coding with this beginner-level workshop taught by Kemper Smith. This workshop will teach you the basics of using computer code to create and animate geometric graphics. This is the perfect avenue for learning the basics of computer coding. Learn more and sign up at: 


Hiebing, the Madison-based integrated marketing and brand management firm that created marketing campaigns for Design MMoCA in 2008, 2010 and 2012, has again branded the event on the museum’s behalf. Hiebing’s earlier campaigns for Design MMoCA earned national awards, including a first-place prize in the annual design competition of the National Association of Museums. The graphic design for this year’s campaign was inspired by a work from the museum’s permanent collection: Star Gazer, a woodcut print by Manuel Izquierdo. 

Generous support, to date, for Design MMoCA 2014 has also been provided by Architectural Building Arts; The Century House; Hiebing; Ben Marcus and Katie Dowling-Marcus; and Johnson Bank; with media support provided by Madison Magazine; and WISC-TV Channel3/ 


Hours at the Madison Museum of Contemporary Art are Tuesday–Thursday (noon–5 pm); Friday (noon–8 pm); Saturday (10 am–8 pm); and Sunday (noon–5 pm). The museum is closed on Mondays. Admission to exhibitions at the Madison Museum of Contemporary Art is free of charge. MMoCA is supported through memberships and through generous contributions and grants from individuals, corporations, agencies, and foundations. Important support is also generated through auxiliary group programs; special events; rental of the museum’s lobby, lecture hall, and rooftop garden; and sales through the Museum Store. 

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