Press Releases

Date of Release: 
Sunday, April 19, 2009
Contact Info: 

Stephen Fleischman, Director or 608.257.0158 x 225

Nicole Allen, Director of Development or 608.257.0158 x 229
Images available upon request.

“Design MMoCA” Posters Awarded First Prize

“Design MMoCA” Posters Awarded First Prize
in American Association of Museums Competition
MADISON, WI­A suite of four Madison Museum of Contemporary Art (MMoCA) posters designed by the Madison firm Hiebing has been awarded first place in an annual design competition held by the American Association of Museums (AAM). The posters were produced to promote the fundraiserDesign MMoCA (April 25–27, 2008), which featured room vignettes created by interior designers; each vignette was inspired by and incorporated a work of art from the museum's permanent collection. The posters were just one element in a comprehensive marketing campaign created by Hiebing­an integrated marketing and brand management firm­for the event. Design MMoCA was also promoted through print, electronic, and direct-mail components.  
The annual AAM Museum Publications Design Competition, which acknowledges excellence in the graphic design of books, catalogues, posters, invitations, press kits, and other materials, is the only national, juried event involving publications produced by museums of all kinds and sizes. TheDesign MMoCA posters won the poster category for museums with budgets of over $750,000; second place in the poster awards honored the Metropolitan Museum of Art and the Smithsonian Institution Traveling Exhibition Service.  A complete list of award winners may be found on theAAM website. The competition results will be featured in the July/August 2008 issue of AAM's national magazine, Museum.
The marketing campaign for Design MMoCA is one of several created by Hiebing for the Madison Museum of Contemporary Art in recent years. Others include the MMoCA Inside Out campaign, which celebrated the opening of the museum's new building in 2006, and the 2007 Wisconsin Triennial. In each instance, Hiebing's services have been donated to the museum.
MMoCA director Stephen Fleischman stated that, “MMoCA is honored to receive this highly competitive AAM award. The museum is proud of its strong tradition of elegantly designed catalogues, posters, and invitations. In the case of Design MMoCA, Hiebing worked with us from the first discussions of the event, providing wisdom and encouragement, as well as exhilarating creative solutions.”  
The Design MMoCA campaign has been acknowledged with additional honors in the graphic design field. Communication Arts honored the campaign with its Top Integrated Design Award last November as part of its Design Annual Awards, one of the world's most prestigious competitions for creativity in design. Graphis, a renowned industry trade publication that highlights the most influential and significant work in graphic design, has also recognized the Design MMoCA work. Additionally, the campaign received international design honors from the New York-based Type Directors Club and from HOW magazine. 
Regarding the first place award from the American Association of Museums, Dave Florin, president of Hiebing, said, “We are honored to be recognized among such a prestigious group as the Smithsonian and Metropolitan Museum of Art. This award is another great example of how the work and thinking coming from Madison is getting recognized on a national level.” 
MMoCA has been accredited through the American Association of Museums since 1974. Accreditation assures the community that an organization meets the highest standards set forth by the museum profession in the areas of public trust, mission and planning, leadership, collections, education and interpretation, financial responsibility, and facilities. Out of the nearly 17,500 museums nationwide only 771 are accredited by the AAM, making this recognition a distinct mark of excellence.


Admission to exhibitions at the Madison Museum of Contemporary Art is free of charge. MMoCA is supported through memberships and through generous contributions and grants from individuals, corporations, agencies, and foundations. Important support is also generated through auxiliary group programs; special events; rental of the museum's lobby, lecture hall, and rooftop garden; and sales through the Museum Store.

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