Artist Information

Art Fair on the Square: July 8-9, 2017

Photo © 2013 Tom Klingele. Art Fair on the Square set up.

2017 Art Fair on the Square: Information for Exhibiting Artists

For those artists who were recently invited to exhibit, congratulations. We look forward to welcoming you to Madison’s most beloved summertime event this July. Prepare for a warm weekend filled with some 200,000 art enthusiasts; talented fellow artists; entertainment acts on three stages; and a delicious array of foods at dozens of convenient stands. Thank you for participating, we wish you every success.

Note: MMoCA is no longer accepting applications for the 2017 Art Fair on the Square. Artists are able to apply online, at zapplication.org, November through March 1 each year.
 
Event Map for Reference - click here 

JUNE MAILING (PRE-FAIR PREP)

Exhibiting artists will be be sent a pre-fair packet of information along with a booth assignment in mid-June. If you are travelling and need to download a "generic sample packet" click here:

Pre-Fair Information Packet

If you are an EMERGING artist check back here in late June for your version of this packet.

EMERGING Artist Pre-Fair Information packet

FREQUENTLY ASKED QUESTIONS

Please download and read the updated FAQ for artists now, you'll thank us later!

BOOTH FEE PAYMENT OPTIONS 

Invited artists who want to use a credit card to pay their booth fees: those payments will be made on Zapplication.org (A 10x10¹ will be $530 total, and 10x20¹ will be $1,075 total). If doubles are sold out on Zapp DO NOT purchase two single booths, this creates very complicated back-end issues.

Call (608) 257-0158 x 229 for urgent questions about payment.

  • Emerging artists must pay by check or by phone using this Emerging Artist form. Emerging artists may not pay on Zapplication. For questions about payment call (608) 257-0158 x 229 after March 31.

SCHEDULE

Set up hours: 
Artists will be let onto the square from assigned entry streets beginning around 5:30-6:00pm on Friday, July 7. Set up continues throughout the night until 8:00am on Saturday, July 8.

Restocking: 
Artists may restock with a vehicle starting at 6:45pm (or when foot traffic clears) on Saturday, July 8 throughout the night until 9:00 am on Sunday, July 9.

Fair hours: 
Saturday, July 8, 2017 (9:00am – 6:00pm)
Sunday, July 9, 2017 (10:00am-5:00pm)

Tear down: 
Artists may begin tear down at 5:00 pm on Sunday, July 9. All artists, artwork, booths and related materials must be off of the square by 9:30 pm.

PROGRAM ADVERTISING

Interested in having additional exposure in the official Art Fair program? Contact our media sponsor, Madison Magazine at (608) 270-3600. Did you know that the Art Fair program gets inserted in every copy of Madison Magazine’s July issue? Madison Magazine is a monthly lifestyle and business publication reaching over 100,000 readers each month. 

HOTEL ROOM BLOCKS 

MMoCA welcomes DoubleTree by Hilton Madison as the official hotel sponsor of the 2017 Art Fair on the Square. Enjoy free parking and shuttle service at this newly renovated downtown Madison, WI hotel. Ideally located in the heart of Madison, guests can walk to the University of Wisconsin-Madison campus, the Kohl Center, the State Capitol square, MMoCA, Overture Center for the Arts, and the vibrant State Street shopping and entertainment district.

DoubleTree by Hilton Hotel Madison
525 West Johnson Street
Madison, Wisconsin, 53703, USA
1-608-251-5511
Discounted Rate: $159/ night
Booking Link for Discounted Rate: http://doubletree.hilton.com/en/dt/groups/personalized/M/MSNDTDT-ART-20170706/index.jhtml?WT.mc_id=POG
Distance to the square 0.8 Miles / 3 minutes
Group block name: Art Fair Vendors 2017
Questions? Beginning in April call Katie Genrich, Director of Sales & Marketing, (608) 251-7832

AC Hotel Madison Downtown
1 N Webster Street
Madison, WI 53703, USA
1-608-286-1337
Booking Link for Discounted Rate:
http://cwp.marriott.com/msnac/artfaironthesquare/
Distance to the square: 2 blocks / 2 minutes

Hilton Madison Monona Terrace
9 East Wilson Street
Madison, WI 53703
To get the discounted rate, you will need to go directly to:
http://www.hilton.com/en/hi/groups/personalized/M/MSNMHHF-ART-20170707/index.jhtml?WT.mc_id=POG
Toll Free Phone Number: 1-877-510-7465 or 414-935-5941
Group Name: Art Fair on the Square 2017
Group Code: ART
Distance to the square: 0.2 mi/2 mins

Hyatt Place Hotel, Downtown Madison
333 West Washington Avenue
Madison, WI 53703
Booking link: https://madisondowntown.place.hyatt.com/msnzdgaf172017.html
Reservations can be made toll free at 1-888-492-8847. This is the national reservation center; you will need to ask for your group block by name to receive a discounted rate.
Group block name: Art Fair – Artists and Vendors
Distance to the square: 0.7 mi/3 mins

Other Hotels in downtown Madison: visitdowntownmadison.com/visitor/index.php?category_id=2514

SALES TAX

Every artist that will have a booth at the fair needs to submit Wisconsin Temporary Event Operator/Seller information to MMoCA each year. 

  • If already have a Wisconsin Tax Account Number (15-digits long and begins with “456”), you can simply fill out the online version of this form now at www.mmoca.org/taxform
  • If you don’t have a Wisconsin Tax Account Number, visit www.revenue.wi.gov/html/tempsell.html or call the Wisconsin Department of Revenue at (608) 266-2776 to get one, so that you can fill out the online form for MMoCA later at www.mmoca.org/taxform

PARKING

There are a variety of parking options located in the downtown area, see: City-operated parking map. The best option for artists—especially those travelling with large vehicles & RVs—would be the “Permitted Section” or ungated portion of the Brayton Lot, which is available via permit (special weekend rate of $40.00 per space from Friday evening starting at 5:30 pm - Sunday evening ending at 8:30 pm). See the flyer for additional details. 

BOOTH ACCESSORIES/EQUIPMENT

Need to rent a tent and/or table? Contact Bucky's Rentals at (608) 291-2500 or visit http://buckysrentals.com for information. 

Questions not answered above? Please contact: 

Annik Dupaty,
Director of Events and Volunteers
artfair@mmoca.org
608-257-0158, ext 229

Note: Due to the high volume of emails and calls that Annik receives she may not be able to respond to your messages quickly.