Press Releases

Date of Release: 
Monday, January 4, 2010
Contact Info: 

Katie Kazan, Director of Public Information
608.257.0158 x 237 or katie@mmoca.org

Elizabeth Tucker, Design MMoCA Coordinator
608-257-0158 or elizabeth@mmoca.org

A slideshow of images from Design MMoCA 2008 may be viewed at mmoca.org/events/
designmmoca/slideshow/index.html

High-resolution images are available upon request.

Design MMoCA 2010


Art Inspires Interior Design at Design MMoCA 2010

April 23—May 2, 2010
Gala Preview: April 22, 2010

MADISON, WI—The Madison Museum of Contemporary Art will host its biennial interior design showcase, Design MMoCA, from April 23 to May 2, 2010. Both a fundraiser and a signature event for the museum, Design MMoCA celebrates the intersection of art and interior design through temporary “rooms” that are created by architects and designers, and displayed in the museums galleries. In response to the tremendous success of the inaugural Design MMoCA in 2008, the 2010 edition of the event has grown from three to ten days, and will be accompanied by an extensive program of lectures and events.

Design MMoCA 2010 challenges 16 of the regions most creative designers and architects to use works of art from the museums permanent collection, including works by nationally and internationally acclaimed artists, as inspiration for the one-of-a-kind room designs. Rooms will take shape in the galleries and lobby of the museum—itself designed by renowned architect Cesar Pelli—and will include living, eating, working, and sleeping spaces.

Participating interior designers and architects are:

Aga Artka Interior Design LLC
Architectural Design Consultants, Inc.
Bungalow Pros and Scenic Interiors
Carley & Carley
Deb Corning Interiors
Driftmier Design LLC
Dybdahl's Classic Kitchens
Flad Architects
Fontaine
Inner View
InteriorLOGIC Facility Planning
JG Development, Inc.
Karen Claffey-Koller Interior Design
Linville Architects
Strang, Inc.
Zanders Interiors, Inc.

Design MMoCA 2010 features a robust event schedule, including:

  • An opening gala on the evening of Thursday, April 22. In addition to previewing the room designs, guests will have the opportunity to mingle with members of the design community and sample champagne and hors doeuvre pairings created by Fresco, the museums rooftop restaurant.
  • A public meet-the-designer session on Sunday, April 25, in which visitors can meet all of the participating designers, ask questions, and inquire about design styles, techniques, and philosophies.
  • A series of design lectures, including presentations on green architectural design, designing around art, choosing frames to complement décor and art, and many other topics.
  • A series of gallery talks centered around the room vignettes.
  • A Design MMoCA Bookshop, featuring exceptional books on design and architecture.

Rooms created for Design MMoCA 2008 ranged from a sleek and functional office design inspired by the lithograph Oranges by Ellsworth Kelly to a minimalist bedroom featuring Diviners, a nautical print by Robert Stackhouse, to a living room incorporating a screen of natural branches, inspired by the print Forced Bloom 4 by Alyson Shotz. A slideshow of all rooms created for Design MMoCA 2008 may be viewed on the museums website, mmoca.org; click Events/Design MMoCA.

The 2008 Design MMoCA was acclaimed both regionally and nationally for a promotional campaign designed by Hiebing, the Madison-based integrated marketing and brand management firm. Posters created by Hiebing for Design MMoCA 2008 won first place in the annual design competition of the National Association of Museums. Hiebing is also creating a marketing campaign for the 2010 Design MMoCA.

Design MMoCA 2010 has been awarded a Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. Wisconsin non-profits compete to earn JEM grants, which fund non-local advertising and promotion. Award recipients are determined by the originality of their applications, their financial and marketing planning, and their anticipated success in bringing new travel spending into Wisconsin.

All proceeds raised through Design MMoCA will benefit the museums free-admissions policy, as well as its education and exhibition programs. Ten-day admission to Design MMoCA is $12; advance tickets will be available online for $10 beginning March 1. Members of the Madison Museum of Contemporary Art, as well as the Wisconsin chapters of the American Society of Interior Designers, the International Interior Design Association, and the American Institute of Architects, may purchase tickets at the reduced rate of $8.

Additional information about Design MMoCA 2010 is available mmoca.org.

Design MMoCA is organized by the Madison Museum of Contemporary Art in partnership with the Wisconsin chapters of the American Society of Interior Designers, the International Interior Design Association, and the American Institute of Architects.

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The Madison Museum of Contemporary Art is an independent museum supported through memberships and through generous contributions and grants from individuals, corporations, agencies, and foundations. Important support is also generated through auxiliary group programs; special events; rental of the museums lobby, lecture hall, and rooftop garden; and sales through the Museum Store.

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