Press Releases

Date of Release: 
Tuesday, July 7, 2009
Contact Info: 

Nicole Allen, Director of Development
608.257.0158 x 229 or neallen@mmoca.org 

Katie Hunter, Art Fair on the Square Coordinator 
608.257.0158 x 230 or artfair@mmoca.org

Businesses Champion Art Fair on the Square


Businesses Champion Art Fair on the Square

MADISON, WI -- The 51st annual Art Fair on the Square, which takes place July 11-12, 2009, will once again bring nearly 500 artists to Madison's Capitol Square. One of the city's signature summer events, the fair is also the most important annual fundraiser for the Madison Museum of Contemporary Art. This year, because of the difficult economic climate, museum organizers braced for a drop in corporate support of the fair. Instead, a record number of sponsors will support this year's fair--a total of 20 local and national businesses in all.

Important support comes from both new and continuing sponsors, and the museum is especially grateful to longtime sponsors such as The Evjue Foundation/The Capital Times, Pepsi, Wisconsin Lottery, Madison Magazine, and WKOW 27. Many sponsors will have an active presence at the fair and visitors are encouraged to enjoy the numerous offerings that these businesses have to offer:            

  • Burt's Bees, a first-time sponsor, will provide free samples and hand massages during the fair at a tent located at West Washington Avenue;
  • Johnson Bank will sponsor this year's Best of Show and Invitational Awards; keep an eye out Sunday morning for special certificates designating award winners;
  • The Jump and Shout Kid's Area, at the King Street corner of the Square, will feature activities for children all weekend, including face painting, balloon animals, silkscreen printing, and an inflatable bouncer;
  • Madison Gas and Electric will again sponsor the fair's “Go Green Challenge,” in which artists compete to produce a winning artwork made from recycled materials;
  • Associated Bank, located at the top of State Street, will have a “Spin and Win Wheel” featuring prizes for adults and balloons and stickers for kids;
  • DowntownCondos.com will sponsor this year's Silent Auction Tent, at the intersection of Wisconsin Avenue and the Square;
  • Wisconsin Lottery will sell artfully designed tickets at the top of Martin Luther King, Jr. Blvd.;
  • Dines Incorporated will provide a glimpse of downtown living for fairgoers on Main Street;
  • Pepsi and Stoddard's Meat Market will offer featured products at MMoCA's concessions tents throughout the fair;
  • Isthmus will provide a free valet “bike corral” at the 100 block of South Pinckney Street;
  • Whole Foods will offer free samples from its tent at State Street;
  • WKOW 27 will invite Art Fair visitors to test their skill on a putting green;
  • Wildwood Productions will sell their signature t-shirts, including the official Art Fair on the Square t-shirt with the fair's featured artwork by printer Nick Wroblewski.
  • Three businesses are sponsoring the fair's performance stages: the Wisconsin Public Radio Stage on State Street; the Triple M Stage on Martin Luther King Blvd.; and the Capital Steps Taco Bell Stage at the corner of North Hamilton Street;
  • Madison Magazine's Guide to the Art Fair on the Square will be readily available at information booths and other locations throughout the fair.

Additional media sponsors for the fair are Madison Magazine, AmericanStyle Magazine, Isthmus|TheDailyPage.com and WKOW-TV.

For at least one of the fair's sponsors, a commitment to the arts is integral to the company's philosophy. Johnson Bank founder, the late Samuel C. Johnson once said that "Art is, for what it gives back, an inexpensive investment."

Proceeds from Art Fair on the Square support the museum's free world-class exhibitions, as well as its lectures and gallery talks, films, tours, and extensive programming for children.

Hours for this year's Art Fair on the Square are: Saturday, July 11 (9 am–6 pm) and Sunday, July 12 (10 am–5 pm).

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