Press Releases

Date of Release: 
Thursday, February 28, 2008
Contact Info: 

Nicole Allen, Director of Development
608.257.0158 x 229 or neallen@mmoca.org

Katie Kazan, Director of Public Information 
608.257.0158 x 237 or katie@mmoca.org

Images available upon request.

Art Shapes Interior Design at DESIGN MMoCA 2008

Art Shapes Interior Design at DESIGN MMoCA 2008 
A Benefit for the Madison Museum of Contemporary Art 
April 25–27, 2008

MADISON, WI – What do you find at the intersection of fine art and fine design? A new benefit event at the Madison Museum of Contemporary Art invites you to find out. Design MMoCA, scheduled for April 25-27, welcomes visitors to explore 16 one-of-a-kind room vignettes created by local and regional design teams. Each space is inspired by an artwork from MMoCA's permanent collection, allowing the museum to showcase some of its stellar works while giving visitors the opportunity to view interiors by some of the regions most creative and ingenious designers.

Design MMoCA will take place in the museum's main galleries, lobby, and lecture hall, and will feature a design lecture series, reading room, and lobby lounge, in addition to the three-day showcase of vignettes. An admission fee of $15 covers the entire three-day event, enabling visitors to return for special presentations or to meet with participating designers. A discounted fee of $10 is available for tickets purchased by April 18, and for MMoCA members and members of the American Society of Interior Designers and the International Interior Design Association.

Design MMoCA will open with a champagne preview from 7 to 10 pm on Thursday, April 24. Preview guests will have the opportunity to view all of the room designs, meet members of the design community, and sample a variety of champagne-and-hors d'oeuvre pairings. The cost of attending the opening preview is $65 and includes a full weekend pass. Tickets may be purchased beginning March 21 online at www.mmoca.org (click Events, then Design MMoCA) or by calling the museum at 608.257.0158.

Funds raised through Design MMoCA will support the museum's exhibitions, education programs, and free-admissions policy.

The Intersection of Art and Design  
Artworks by Jennifer Bartlett, Jonathan Borofsky, John Buck, Chuck Close, Jason Jägel, Luis Jiménez, Ellsworth Kelly, Claes Oldenburg, James Rosenquist, Alyson Shotz, Robert Stackhouse, Pat Steir, Andy Warhol, William Weege, Lee Weiss, and Robert Wilvers will take center stage at Design MMoCA in settings ranging from bedrooms to dining rooms to work spaces.

Participating designers describe varied approaches to their art-centered designs. Mark Jenssen, of Jenssen Design, selected the print Diviners, by Robert Stackhouse, as the focus of his Design MMoCA vignette. Jenssen says he was drawn to the “architectural qualities and implications” of the artwork, and to its “dreamlike qualities,” which led him to select a sleeping space as his subject. Jenssen plans to incorporate nautical geometries and lattice textures into the space, “with the goal of creating a room whose spirit is expressed by the print--this within a palette of comfort, utility, and environmental priorities.”

The design team from InteriorLOGIC Facility Planning chose to work with Forced Bloom 4, a large botanical print by Alyson Shotz. Team members say they were initially attracted to the way Shotz “explores the structure of space, shape, and form in her pieces. She uses forms to create the illusion of landscapes.” For their Design MMoCA vignette, this team decided to use “a similar concept of geometry and geography, interpreted as the shell of a structure and the elements within, to build our own interior landscape.”

Madison Environmental Group, a sustainability consulting and design firm, chose Chicago Impressions, by Robert Wilvers, as their central artwork. As consultants and designers whose work centers on principles of environmental, social, and economic sustainability, the group says they were attracted to the work's “positive expression of urban living.” Like the cityscape shown in the artwork, the group's Design MMoCA room “offers an efficient, highly functional environment within a small amount of space. It works as an extension of, as well as an escape from, the urban community portrayed in the artwork, while creating a positive human experience with a lighter ecological footprint.”

Bill Beaudreau of CRB Interiors chose Vaquero, by Luis Jiménez, as the inspiration and centerpiece of his vignette. Beaudreau calls the project assignment a “true indulgence . . . an opportunity to return to a new beginning. Research this artist, review the elements and principles of design, ponder and consider. . . . Interior designers are charged with creating environments and places that support the well-being of people. This requires a combined acumen about people, physical surroundings, process, and money.  In contrast, how often does one explore for fantasy sake alone?”

Although most participating design professionals are from the Madison area, Dominique Davison is a notable exception. For Davison, whose company is headquartered in Missouri, Design MMoCA continues a long-term connection with the museum. As an architect with Cesar Pelli and Associates during the design and construction of Overture Center for the Arts, Davison was a key member of the team that designed the museum's new home. For Design MMoCA, Davison's group will present a space incorporating, and inspired by, Robert Manipulated by Chuck Close.

Participating Designers
Design MMoCA participants include architects and interior designers. A complete list follows.

Bill Beaudreau, CRB Interiors 
Bungalow Pros 
Davison Architecture + Urban Design LLC
Flad Architects 
Inner View Consulting and Indocara Global Home Furnishings
InteriorLOGIC Facility Planning
Jenssen Design, LLC
H. Krueger & Associates Interior Designers Incorporated
Laurie Driscoll Interiors, Inc.
Linville Architects, LLC 
Madison Environmental Group 
Rubin's Furniture 
Sandy Gordon, ASID
Studio Snaidero Wisconsin and VIVO
Tania S. May
Tom McHugh AIA

Home Design Lectures and Gallery Talks
In addition to Design MMoCA's signature room displays, the event will also feature the M&I Bank and M&I Wealth Management Design Lecture Series. This distinguished series will include illustrated presentations on topics such as sustainable architecture, incorporating art in interior design, and proper lighting of artworks, as well as a series of gallery talks centered around the room vignettes. A meet-the-designer session with participating design professionals offers guests the opportunity to inquire about design styles, techniques, and philosophies. Discussions and lectures are free with the cost of admission.

A complete schedule of Design MMoCA lectures and special events will be available on the museum's website, www.mmoca.org, beginning April 1.

Hours
Hours for Design MMoCA are Friday, April 25 (11 am – 8 pm); Saturday, April 26 (10 am – 8 pm); and Sunday, April 27 (11 am – 4 pm).

Sponsors
Design MMoCA is generously sponsored by Rubin's Furniture; Madison Magazine; Hiebing; M&I Bank; M&I Wealth Management; Wisconsin State Journal; Wisconsin Department of Tourism; Adams Outdoor Advertising; Iconi Interiors; and The Artful Home.

Design MMoCA is organized in partnership with the American Society of Interior Designers and the International Interior Design Association.

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Hours at the Madison Museum of Contemporary Art are Tuesday–Wednesday (11 am–5 pm); Thursday-Friday (11 am–8 pm); Saturday (10 am–8 pm); and Sunday (noon–5 pm). The museum is closed on Mondays.

Admission to exhibitions at the Madison Museum of Contemporary Art is free of charge. MMoCA is supported through memberships and through generous contributions and grants from individuals, corporations, agencies, and foundations. Important support is also generated through auxiliary group programs; special events; rental of the museum's lobby, lecture hall, and rooftop garden; and sales through the Museum Store.

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